Blueprints

The Blocks inside of your Blocks drawer are called Blueprints. A Block is just an instance of a blueprint.

• Collections
• Content

A Blueprint can have many Blocks, but a Block can only have one Blueprint.

Code

In a more technical sense, Blueprint refers to the code contained within the blueprint as well as the elements. The code and the elements will remain the same, whereas the Content will vary within each Block - with the exception of the Blueprint content.

Therefore, if you want the same Block but want the content to vary, a Block will suffice. Otherwise, it's best to make a new Blueprint.