Links

The link type allows you to link to your own pages or other websites.

Label

The label allows you to give a label that the button or link should show on the clickable portion of the link.

Page | URL

If you select Page, you're indicating that you want to link to another page on your website. The Editor will provide a dropdown list of all the pages you currently have so you can select one of them.

If you select URL, you're indicating that you want to link to somewhere else on the internet where you have to manually provide the URL.

Index | Follow | Nofollow

Make sure to set the appropriate settings for index, and follow.

noindex: Prevents the page from being indexed by search engines, meaning it won’t appear in search results.

nofollow: Tells search engines not to follow or pass authority (link juice) to any links on the page.